Lavender

What Is Lavender?

Lavender is an AI-powered email coaching Chrome extension built specifically for sales professionals. It integrates directly into your inbox — Gmail, Outlook, Outreach, and Salesloft — and provides real-time feedback on every email you write. A proprietary scoring algorithm rates your email from 1 to 100 and tells you exactly what to fix before you hit send.

How the Scoring Works

Every element of your email is analysed: subject line length and personalisation, body length, reading level, question count, mobile readability, and dozens more signals. Lavender's model is trained on millions of outbound sales emails and their reply rates, so recommendations are grounded in what actually converts. The sidebar surfaces LinkedIn profile data, company news, and job-change alerts so you can personalise without leaving your compose window.

Integrations & Workflow Fit

Lavender works where sales reps already live. The Chrome extension overlays on Gmail and Outlook for individual reps, and connects natively to Outreach and Salesloft for teams using sales engagement platforms. A team dashboard lets managers see aggregate email scores, track improvement over time, and identify coaching opportunities without listening to calls.

Pricing & Recognition

The free plan covers five scored emails per month — enough to evaluate the product without a credit card. Individual licences start at $27/month. Lavender consistently holds the highest G2 rating in the sales email coaching category at 4.9 stars, reflecting strong user satisfaction across SDR teams and AEs at companies ranging from startups to enterprise sales orgs.